Armáda Spásy - Health care for the homeless people
Homeless people are often forced to use insufficient self-treatment. To point this problem out we approached real homeless people who have become the faces of our campaign. In their stories, we show shocking ways how they solve their health issues, and we put them into contrast with a text that has the form of an austere medical report. This is the way we uncover the tension between classical medical practices that should be available to all, and the everyday lives of homeless people.
Credits
agency: WMC GREY
client: ARMÁDA SPÁSY
CD: David Suda
copywriter: Kateřina Kubová
art director: Miloslav Daněk (Černý)
design: Radek Pleha
photographer: Filip Poreba
director: Dužan Duong
production: AZN KRU
postproduction: AZN KRU