Armáda Spásy - Health care for the homeless people

Homeless people are often forced to use insufficient self-treatment. To point this problem out we approached real homeless people who have become the faces of our campaign. In their stories, we show shocking ways how they solve their health issues, and we put them into contrast with a text that has the form of an austere medical report. This is the way we uncover the tension between classical medical practices that should be available to all, and the everyday lives of homeless people.

 

Credits

agency: WMC GREY

client: ARMÁDA SPÁSY

CD: David Suda

copywriter: Kateřina Kubová

art director: Miloslav Daněk (Černý)

design: Radek Pleha

photographer: Filip Poreba

director: Dužan Duong

production: AZN KRU

postproduction: AZN KRU

BRONZE in category ONLINE FILM - ADC Czech Creative Award 2019

BRONZE in category CRAFT PHOTOGRAPHY - ADC Czech Creative Award 2019

SHORTLIST in category PRINT - ADC Czech Creative Award 2019

GOLD in category PRINT - ADC Student Creative Award 2019

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