Božkov - Always himself

A TV spot, the aim of which was to show love in a new form. We based the spot on a father-daughter relationship, which is not trite but which is, at the same time, very powerful. Instead of complicated dialogue, we work with one repeating sentence, which the daughter utters to her father at different periods of her life. Because if you love her, you do not need any words to understand.

 

Credits

agentura: MADE by vaculík

klient: Stock Plzeň-Božkov

CD: Pavel Sobek

copywriter: Kateřina Bendíková

art director: Miloslav Daněk (Černý)

režie: Tomáš Řehořek

produkce: Armada Films

postproduction: R.U.R.

BRONZE in category LONG-TERM BRAND BUILDING - Effie Awards 2020

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Kofola - Daughter

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Lobkowicz - Satisfying moments